MUMBAI: Ultra Media & Entertainment Group and Krunal Music have announced that they would like to invite music video content makers, for a unique offering where they will out rightly acquire their readymade content & promote it on their YouTube & other social & digital media platforms. 

Calling upon singers, musicians & lyricists to partner with them, the two companies said that they will also simultaneously promote the acquired content on leading music platforms like Gaana, Spotify, JioSaavn, Amazon Music, iTunes & Wynk Music.

According to Sushilkumar Agrawal, CEO of Ultra Media & Entertainment Group the main objective beyond this initiative is to give a fitting and deserving break for talented content creators & artists & let their creativity & craft reach worldwide. 

"Ultra has always been looking out for opportunities to work with new talented artists & promote various genres of music," Agrawal says adding that since the music industry was going through a very interesting phase currently, his company would like to do their bit for these talented creators and add a fresh perspective & promote & amplify some very interesting entertainment for the global audience.

As a part of the deal, the company will also help music video content creators & singers who have an interesting concept & needs support for the completion of their songs in audio & visual format. The Post Production of these semi-finished content will be done at the state of the art in-house studio of Ultra in Mumbai. 

Agarwal also added that the public relations, social & digital media promotions will also be done by the specialised in-house teams of Ultra.

Krunal Music has been at the forefront in churning out engaging music video content across different genres since 2000 was acquired by Ultra in 2012 and they had been acquiring various content from talented creators and also use to create and produce their own content. 

Currently, Ultra Marathi & Krunal Music are pioneers in streaming Marathi entertainment content. They have retained their traditional flavour & have been specialising in showcasing regional Marathi songs & content across various genres like Lokgeet, Bhakti Geet, Lavani, Koligeet, Gondhal, devotional & festival centric songs. 

It also streams Dhamal Gavti songs & music videos showing rural, rustic traditional songs & dance forms from all over Maharashtra.